The market principle that the price of your product is determined by someone else | Rewrite Edition 20230105

 The price of coffee beans in Colombia is determined by the market. Some people make a lot of money and others lose a lot of money due to market forces such as pricing. Coffee bean farmers are worried about low prices, but what ideas can they come up with to solve the price problem?

table of contents

• Let's sell eco-branded products to eco-conscious consumers! new style of the times
• Selling products based on reservations has a high profit margin! Be special to your customers

Let's sell eco-branded products to eco-conscious consumers! new style of the times

　good morning! ! This is Tenmei(天命), the blog owner. Now, this is the second part of the rewrite edition. Starting this month, I'm going to rewrite an article I wrote in the early days of this blog with the theme of ` `Is there a way to save Colombian coffee bean farmers from market price control? '' which is a hobby marketing initiative that I'm starting this month.

　``Even though Tenmei is being rewritten, isn't he planning to create another mutant foreign object ? An article with only a slight change in content may not be enough, but creating something different would be risky, like taking a substitute exam. I'm sure I'm not the only one who feels that way.'' (*Please note that this blog does not have a ghostwriter.)

　As for how to sell Colombian coffee beans at a high price, I still haven't come up with any ideas. In the proposal I previously wrote about (copying my predecessor's?), there was a way to sell using eco-branding. Also, the idea of ​​accepting reservations is a good idea.

　Regarding eco-branding, there has recently been a global trend to emphasize environmental protection . I am secretly thinking that taking advantage of this environmental protection and developing eco-business methods will become mainstream business in the future.

　I feel that there is room for growth in the market by fully promoting eco-friendly products and selling them to consumers. In particular, in the recent general elections in the EU, political parties with an environmental philosophy made great strides, and there is a growing movement to incorporate not only economic growth but also environmental protection into society.

　In other words, the environment is becoming a keyword that consumers around the world are interested in, and people are willing to spend money on things that interest them. Therefore, we thought it would be a good idea to understand the needs of the environment and sell products that are environmentally friendly.

For example, there has been a recent movement among companies to provide　customers with paper bags instead of plastic bags when they take their products home . There are still not many companies that use paper bags as takeout bags, but this is a sign of the times.

　If companies take the initiative to eliminate plastic bags and switch to paper bags, they may be able to capture eco-conscious consumers as new customers .

　Therefore, ecology is the wind of a new era, and riding this trend will lead to business opportunities.

　``Mr. Tenmei is enthusiastic about sorting garbage, but he has accumulated a large amount of plastic bags.I wonder if he will open a plastic bag shop with the plastic bags he has saved up? It's something to wear, but if you look at it from the side, it looks pretty crazy (lol). Please be careful, Mr. Tenmei!!"

Selling products based on reservations has a high profit margin! Be special to your customers

　I also think that accepting reservations will be the selling method of the future. It is said that selling products after receiving a reservation has a high profit margin . The Reiwa era also calls for a strategy that prioritizes reservations in order to increase profit margins and earn money efficiently.

　The reason why it is more profitable to sell products after accepting reservations is that when you make a reservation, you can see at a glance how much inventory is needed, so you don't have to worry about holding onto unnecessary inventory. . After all, in a business that requires inventory, the key is how to reduce unnecessary inventory .

　``Mr. Tenmei's policy is not to keep inventory, and his blog is produced on a day-to-day basis.It would be easier to save the articles that have not been published, but Mr. Tenmei's good point is that he is stupidly honest. But in life, when you find 10 yen in change from a vending machine, you need the courage to quickly steal it and run away without being seen, right?

　The acceptance of reservations suggests that the new sales method may increase market share. Being able to make a reservation online with the touch of a button and have it delivered to my home on the specified date gives me a strong sense that we are now in a very convenient environment.

　However, whether these ideas will free coffee bean farmers from being at the mercy of market pricing is another story. It's true that these ideas can be used, but they are ideas that our predecessors thought of and are just reprints.

　A while ago, the founding manager of a major mobile phone company mentioned "replicating the ideas of our predecessors," and unless we become pioneers and provide new ideas, future generations will fail. It doesn't grow .

　Therefore, we need to refer to the great ideas of our predecessors and come up with innovative ideas that surpass their predecessors' ideas. Let's think about it anyway. If you keep using your head and coming up with ideas, you will eventually have a big bang in your brain.

　At that time, we will be in a position to be respected as our predecessors . "Tenmeiyan! Think! Just think! Don't just think about what you're going to have for dinner today, but also think desperately about what you're going to have for breakfast tomorrow. That effort will eventually become your lunch a year from now. ” I am very upset that I said something a little deep. I feel like this is just a rehash of what someone else said... (lol).

　Well, it's time for Hotaru no Hikari in this article. This month's topic was to think about ways to sell Colombian coffee beans at a high price. However, there are probably some of my friends (readers) reading this article who were worried that Tenmei didn't talk about himself much .

　Tenmei's self-talk sometimes sounds a little like bragging, and this was done in consideration of his friends who were tired of hearing about Tenmei's secret tools. However, I would like to continue to include Tenmei gags and Tenmei episodes from time to time.

　Going back to the topic, the market determines the price of the products you sell. I think market pricing is commonplace for most businesses. As you can imagine, if you want to escape from this pricing problem, you need to be special to consumers .

　If you are running a business, you should seriously consider price. That's why, as I'm writing this in the morning, I'm thinking of eating a nice, creamy fried egg. I hope my friends get through this day too. Now is always the critical moment. Take care! ! !