This is Watanabe, the blog owner. What do our readers consider most important when selling their products? Is it better to make a quality product or sell it first? It goes without saying that both are important, but it is clear that one or the other alone is not enough.
table of contents
I aim to focus on content because I want to write articles that will be read over and over again!
Increasing your number of followers is important, but so is your engagement rate! !
Galapagos mobile phones that lack user perspective have been eliminated! The user's perspective is important!
I write articles that I want to read! Sales and products are important in the long run! !
I aim to focus on content because I want to write articles that will be read over and over again!
In the first half of this article, I would like to report on the current status of this blog. Watanabe is not secretive about anything other than personal information, so he plans to reveal his achievements, including specific numbers . No way (lol).
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This blog will soon be two months old. Watanabe has written about 70 articles so far, but he hopes to reach the 100-article mark next month . In the future, I would like to review the 30 or so articles that failed with permalinks and create new articles to improve the articles from the first month that have not seen the light of day.
``Watanabe-chan, a three-day monk, has been unbelievable for two months, but it's okay to think that this has become a habit, right?The game is from here on out, so let's brace ourselves and do our best together!Yooooo.Ponpon.''
I also have doubts about writing a blog every day.Of course, writing a lot will improve your writing skills, but I think it might not be a bad idea to write flexibly and only when things are going well . There is a part of me that feels that way. However, it seems that there are a certain number of my colleagues (readers) who look forward to reading Watanabe's articles, and I feel that I need to live up to their expectations.
I'm a perfectionist, and I can't help but worry if I don't do everything right. That's why Beta has a lot of momentum when he starts a fight, but he can't maintain that momentum and gradually loses momentum, ending up in a 3-day slump. Needless to say, continuity is important. It doesn't matter if it's thin, so it lasts a long time .
The feature of this blog is that we aim to focus on content and do not put much effort into advertising. However, as of now, page views have increased by about 6 times compared to last month, and all I can say is my gratitude and gratitude to my colleagues. However, the page views in September did not reach 400, so I am thinking of focusing on advertising from now on.
As I mentioned before, I don't want to place too much importance on page views in the short term. We focus on content. After all, the most important thing is traffic from Google search, and I think a long-term perspective is required. "I'm counting on Professor Google! An approach of love ♡"
The advantage of focusing on content is that once you upload an article, it will be read many times . In fact, it seems that the relatively popular articles on this blog are still being read even after a long time has passed since they were posted. This can be seen from the fact that you can earn more page views in total if you earn 10 pv per day for 20 days than if you earn 100 pv for a certain article only once a day. Therefore, I feel the need to write articles that will be loved for a long time.
Increasing your number of followers is important, but so is your engagement rate! !
Now, another thing I'm working on is Twitter. I think the account name was @watanabejp1 , but if you are interested, please search watanabejp on Twitter.
I have a large following of about 500 people, but I also have about 250 followers. As I introduced before, the trick to increasing the number of followers on both Twitter and WordPress is to follow more and more users who are related to you . After all, the more followers you have, the more people will see your post, so keep increasing your followers.
However, when I looked at other sites, I found out that just having a large number of followers doesn't mean much, and that it's also important to consider how much interest people have in your tweets . In other words, it's a question of the quality of your followers. “Even though you look like this, Nabe-kun is a self-proclaimed serious guy.(・∀・)I often see him taking revenge when someone does something nice to him, and he responds to direct mail playfully.It’s the same in real life too. If that were the case, I would fall in love with you again (lol).”
Although the engagement rate has been high in the past few days, the engagement rate has been low over the past two weeks, so the overall engagement rate is about 1.2%. As for yesterday, it was extremely high at over 3.5%. Thank you to everyone on Twitter.
The engagement rate is the ratio of the number of likes and retweets divided by the number of views , and the higher the engagement rate, the more interested the tweet is. The average is said to be 0.5% to 2%, and if it exceeds 3%, it seems that other users have a high level of enthusiasm. Watanabe is also an exciting old man who is excited that he has started to attract attention recently. Aanpanchi! !
So far I have been reporting on Watanabe's current situation online, but next I would like to think about the issue of whether to focus on the main topic, products or sales.
Galapagos mobile phones that lack user perspective have been eliminated! The user's perspective is important!
As someone who sells products, the eternal question is whether to make good products or focus on sales . It can be analyzed that products that are already famous and popular may be able to successfully combine both. In fact, this blog does not focus entirely on sales.
Of course, it would be a good idea to focus on creating better products like Watanabe and writing articles while saying "hehe" every day . However, even if an article is of little interest to a certain user, if the author has a personal connection with the author or wants to get on good terms with him in the future, he or she may read the article even though he or she is not interested. It is a natural progression that this happens.
In this respect, I have little approach to other users, and I can say that this kind of branding has been neglected. The following stereotypes are often used:
Japanese people have a craftsmanship and are particular about making high-quality products, but Westerners actively sell even products that are not of good quality. Therefore, although Japanese people are superior in terms of product quality, they always lose to Westerners in business.
When I think about it, the Japanese business mentality often lacks the user's perspective . We were particular about making a cell phone that could only be used in Japan, which is called the Galapagos cell phone. However, once smartphones became popular, the need for such mobile phones suddenly disappeared.
In that sense, home appliances in Europe and America are simple in construction and anyone can operate them with a single button. This also applies to Watanabe's blog.
I write articles that I want to read! Sales and products are important in the long run! !
I write articles that I want to read , but I don't know if I can attract many people with the articles I want to read. Books that encourage people to write what they want to read have become popular recently, but it is also important to have a user's perspective, such as marketing.
What is particularly notable about this blog is that it is a long article full of text. I feel that there is a need to include more photos and illustrations and write articles that are easier to read. In the end, no matter how good you write, if the reader doesn't want to read it, then you 've failed.
Therefore, I think that the basis for deciding whether to make a good product or to work hard at sales is to understand what users think . In that sense, this blog article still lacks a user's perspective, and there is infinite room for improvement.
"Nabecchi jokes about every third line of his articles, but this time he's writing something sensible. It's okay to joke, but if you don't write something sensible, your colleagues will be disappointed, right?" It's not like you're just in trouble.''
Well, it easily exceeded 3000 characters. It's almost time for Hotaru no Hikari. Watanabe's conclusion, which is the subject of this article, is that it depends on the person which one is more important, but I can at least say that Watanabe prioritizes making good products .
Of course, it's not good to have just one, and if you have only one, you'll eventually hit a ceiling. In order to break through the glass ceiling and see the sunrise, I think we need to be conscious of both in the long term .
Those of you who blog are likely to be constantly aware of this issue. I am also very worried. However, in the long term, everyone's goal should be the same, so let's take a long-term view. I would like to conclude by wishing my friends the best of luck. See you soon.
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